What we've learned making a lot of video.
Practical notes on briefs, budgets, storyboards, locations and crew — written for the person who has to get it made, not for the search engine.
How the Four-Step Process Makes Animated Explainer Videos Easier to Create
Animated explainers can feel complex, but a simple four-step process makes the project structured, predictable and creatively rewarding.
Turning Events Into Content Gold
Discover why filming your event is one of the smartest marketing investments you can make — and how to avoid missing the opportunity.
Should You Storyboard Your Next Video Shoot?
Here’s how to decide whether you need a storyboard including the pros, cons, and hybrid approaches that balance planning with creativity.
Mastering the Budget Conversation in Creative Video Production
Budget discussions are a crucial part of the process that ensures alignment between expectations, resources, and final output.
When (and How) to Use Stock Footage in Video Production
Discussions on how to use stock footage in creative video production might be what a video needs to produce the best output.
How to Record an Effective Interview
With proper preparation and knowing the best method to record the interview, you can get the best result to showcase in your video.
How to Write an Effective Explainer Video
A practical guide to writing an explainer video script that actually explains – structure, length, tone and the mistakes that lose viewers in the first 10 seconds.
What to look for when finding a place to film
Picking the right location for a video shoot can make a big difference whether you're shooting a TV commercial, a music video, a promotional video, or even a short film.
Make Great Videos with your Smartphone
9 tips to start making great videos with your smartphone. Produce great quality and focus on what matters most.
Animated Explainer Videos - Why Consider Making One
Animated explainer videos are a powerful tool for marketers looking to effectively communicate the value of their product or service to potential customers.
What to Look for when Choosing a Voice Artist
What to look for when choosing a voice artist for your video – tone, pacing, accent, direction and how to brief them so the first take is close.